Layout patterns are used to organize content on document pages so that it is easily readable, legible, and searchable.
A good layout should also help to communicate, at a glance, the hierarchy of the content and its overall organization. This enables readers to find more easily the information they want. In text-heavy documents like contracts it is crucial to display information in a way that supports strategic reading (e.g., skimming, scanning, previewing), because people do not always read every single word or sentence, but search for the specific information they need.
A good layout can help contract crafters with these problems:
- ”I need a way to capture people’s limited attention”
- “People don’t read the contract”
- “People miss crucial information, even if it’s just there”
- “Our contracts look like everyone else’s: a wall of text”
A good layout can help contract readers with these problems:
- ”I need to find quickly and easily the information I need”
- ” When documents are hard to read, I miss key information”
- ” The text is too small, I can’t read it!”
- ”This document feels unappealing and boring – I don’t want to read it”
- ”This document does not feel trustworthy and persuasive”